01
Listen
We start with the messy version. What feels slow, confusing, outdated, repetitive, or harder than it should be?
Process
Start with the real problem, then build the simplest useful improvement.
The work is meant to stay understandable. We begin with the messy version, turn it into a clear plan, and keep the finished system practical for the people using it.
01How the work moves
Clear enough to follow. Flexible enough for real organizations.
A small project may move through these steps quickly. A messier workflow may need more time in the listening and mapping stages before the right build target is obvious.
02
Map
I translate the pain point into a simple picture of the people, tools, decisions, and handoffs involved.
03
Build
Then I design and build the practical improvement: a page, system, dashboard, automation, tool, or custom workflow.
04
Refine
We tighten the details, document what changed, and make sure the system is understandable after launch.
02Project preview
The process is easiest to understand through a real project.
Canterbury Candles is a useful preview because the work was not just a page refresh. The project connected customer experience, checkout behavior, referral rules, staff follow-up, and admin readiness into one practical operating path.
Example project
Canterbury Candles
Small ecommerce business
A live small-business storefront for a candle shop, built around hand-poured product storytelling, scent discovery, ordering, and practical follow-up flows.
Starting point
The business needed a public site that could explain the craft, show a growing scent collection, support orders, and make customer follow-up easier to manage.
Finished shape
A Next.js storefront with process storytelling, product browsing, cart-style order intake, referral-status access, and supporting admin/referral workflow improvements behind the scenes.
canterburycandles.com
Hand-Poured · Small Batch · Artisan
Canterbury Candles
Coconut, soy & beeswax blend candles, crafted in small batches with care, patience, and intention.
Aspen Woods
Signature scent preview
Blueberry Muffins
Signature scent preview
Lavender
Signature scent preview
Hand-poured brand story and process sectionSignature scent collection with candle photos and notesCart-style order flow for selecting candles
Work areas
Live storefrontProduct collectionOrder intakeReferral follow-upAdmin readiness
What improved
- Visitors can see the craft, browse scents, and start an order from one live site.
- The product story now matches the handmade, small-batch nature of the business.
- The public experience connects to practical follow-up work instead of stopping at a brochure page.
What to demo
- Hand-poured brand story and process section
- Signature scent collection with candle photos and notes
- Cart-style order flow for selecting candles
- Footer access to ordering, Instagram, and referral status
Plain-English technical help
The work should make sense before, during, and after the build.
Modern tools, careful judgment
New software is useful only when it makes the real workflow better.
Built with visible care
Small details matter because they shape whether people trust the system.
Start with the problem